Gaps in Your Customer’s Journey? Build a Better Search Practice at ACTIVATE
This year’s Digital Commerce track at ACTIVATE is packed with case studies and talks to help you create a personalized customer experience from search to cart to support. Attend sessions with Foot Locker, Hautelook, Empathy.co, and more to understand how to build a scalable, AI-powered search practice for your organization.
Check out the full agenda and read some of the talk highlights below. Be sure to register before August 9th to save $400 on your pass.
Foot Locker: Speed at Scale
Foot Locker sells specialty sneakers to a tech-saavy, mobile-driven audience spread across the globe. One of their biggest challenges? Delivering advanced search capabilities at scale. Join Pavan Baruri, the Director of Core Services, to learn how the company is relying on Fusion as a key part of their digital transformation and search experience enhancement. Read up on Lucidworks Fusion products before Davan’s session on September 11th at 1:35pm.
Hautelook: Building Search & Personalization at Nordstrom Rack
Join Hautelook as they go behind the curtain and share their experience operationalizing a hefty strategy, optimizing a fickle infrastructure, and rallying the troops around a single vision. Join Data Scientist Pankaj Andhale as he explains how Nordstrom Rack | Hautelook overcame challenges, discovered new opportunities, and ultimately implemented an accurate, smooth, and timely search experience. Attend his talk on September 12th at 11:35am.
Empathy.co: The Mind and Body of Search
Have you ever wondered, “what makes good search?” Join Empathy.co founder, Angel Maldonado, as he explores the emotional impact search can have and the data and logic behind a solid search experience. Learn how the emotional responses that search triggers can be identified, negotiated, and productized upon. Be sure to attend his talk on September 12th at 10:45am.
Lucidworks: Search and E-Commerce Journeys
Join Lucidworks Katie Boschele as she reviews evolving trends in search and relevancy for omnichannel retailers. She’ll share tips on how to develop an experience that transitions customers flawlessly through every touchpoints and how to enrich the overall shopping experience. Read up on data sources you should be leveraging as an omnichannel retailer before attending her session on September 11th at 3:20pm.
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