Principal Product Manager
As a proven innovator in the area of digital technology, Candace successfully implemented platforms for leading media companies for over 15 years. Her passion for removing friction from the user experience has led to the discovery and application of cutting-edge technologies. At Getty Images, Candace partners with the data science team to help our customers find visually relevant content faster with AI technologies.
During her tenure at Hachette Filipacchi Media, U.S., Candace onboarded the first Digital Asset Management System (DAM) for Elle, Metropolitan Home, Car and Driver and other magazines to enable multi-channel publishing and international sharing.
At HBO, Candace was responsible for onboarding the first “HBO Digital Library” allowing sales, marketing, and affiliates to easily find, manage, and distribute digital content.
Candace Marks is speaking at the following session/s
Women in Search and AI Lunch
Learn from leading female experts in Search and AI, followed by interactive dialogue and networking with innovators and peers across a range of industries. Lunch will be provided.
Words Not Required: Visual Search Revolutionizes E-Commerce
When customers shop online, the words they use in the search bar and the name of a specific item they're looking for don't always match up. That can lead to dead ends, a high bounce rate, and a missed opportunity to create a loyal shopper. A new style of search is revolutionizing the retail industry. Join a panel of retail technology and e-commerce leaders as they discuss visual search's impact on digital commerce.
They'll deep dive into visual search, and share the best image recognition and visual search use cases that enhance customer experience for Forever21, Argos, and more. The panelists will cover the impact visual search has on important KPI's, such as increases in conversion rates up to 30% and average order values up by 10%. Plus, they'll share advice on how companies can add this search component to their own digital commerce strategies, how to measure results, and how to guarantee success.