Diane Burley

Paul Anderson photo

VP of Content

Diane Burley is speaking at the following session/s

Best Practices in Digital Commerce

Wednesday | 10:45AM - 11:15AM | Lincoln West

Figuring out user intent in order to personalize is hard and requires an enormous amount of tuning, tweaking and combing through data. But just how much do you have to do to create successful e-Commerce sites?

In conjunction with Retail Touchpoints, we asked digital commerce professional across the globe to provide insights on efforts across 5 different aspects including: general information, visitor behavior, personalization, search methodology, and performance and usability.

In this session we will be revealing the results of our premier survey and let you know what companies like yours are doing in order to better understand user intent. This session will guide you as you formulate your strategies for better UX.

Don’t miss this benchmark survey of all your peers!

Attendee Takeaway
Personalization is hard -- how much effort are your peers undertaking in order to satisfy understanding user intent? We will reveal specifics of the types of efforts companies are doing in order to keep their customers' attentions.

Intended Audience
Anyone interested in digital commerce technology and business benchmarks and trends.