Data Scientist, Core Engineering
Jill Rosow is speaking at the following session/s
The Power of Signals
Users today expect fast, reliable, and personalized search experiences from the companies they choose to interact with. To surface the customer experience users crave, start by analyzing and understanding user interaction data, or signals. These signals contain powerful insight into what information is most relevant to users, how and where users expect to find it, and the language customers are using to signify their intent. Taking clues from this data, one can then start to make targeted, data-led improvements to search relevancy with the overall goal of increasing user satisfaction and improving key business metrics.
Intended Audience: Technology and business leaders interested in advancing their analytics techniques to promote more data-led feature selection for solving search problems and improving business KPIs
Audience Takeaway: A renewed understanding of why analyzing user interaction data (signals) is so impactful for fostering user satisfaction, and a refresh on how to use ML techniques in a data-led, purposeful manner.