Katie is a project management search and relevancy enthusiast. She previously helped lead a Fortune 40 home improvement store through a digital transformation including replacing their entire search and navigation engine on multiple sites and platforms. Today, she is one of Lucidworks key e-commerce professionals helping to lead multiple retailers and corporate websites down the same path and into the future with best practices and evolving trends.
Katie Boschele is speaking at the following session/s
Search and E-Commerce Journeys
Today’s customers are expecting flawless transitions through all avenues of their shopping experiences with retailers. In order to deliver these experiences they must be impeccable with the results sets they produce. Let’s walk through the evolving trends that retailers are providing to their shoppers through E-Commerce journeys.
This session will talk through evolving trends in search and relevancy, how they can help OmniChannel retailers to succeed, and how the two can take the shopping experience you deliver to the next level.
This session will be focused on the business user. There is no prerequisite knowledge needed.
Words Not Required: Visual Search Revolutionizes E-Commerce
When customers shop online, the words they use in the search bar and the name of a specific item they're looking for don't always match up. That can lead to dead ends, a high bounce rate, and a missed opportunity to create a loyal shopper. A new style of search is revolutionizing the retail industry. Join a panel of retail technology and e-commerce leaders as they discuss visual search's impact on digital commerce.
They'll deep dive into visual search, and share the best image recognition and visual search use cases that enhance customer experience for Forever21, Argos, and more. The panelists will cover the impact visual search has on important KPI's, such as increases in conversion rates up to 30% and average order values up by 10%. Plus, they'll share advice on how companies can add this search component to their own digital commerce strategies, how to measure results, and how to guarantee success.