Customer Success Director
With over ten years in the search industry, Lana is passionate about helping companies make the most out of their search experience. Today, she focuses on eCommerce search creating hyper-personalized customer shopping journeys. She does this by partnering with both business & technology teams to design an experience that drives a customer to exactly what they are looking for, reducing friction, and promoting conversion.
Lana Klestoff is speaking at the following session/s
Deep Dive into Predictive Merchandiser
Learn how Predictive Merchandiser empowers eCommerce merchandisers & business teams to be self-sufficient in creating a personalized customer experience while eliminating IT’s involvement in creating and managing rules. Predictive Merchandiser empowers the end user to create this dynamic experience through an easy-to-use visual drag & drop interface. Additionally, Predictive Merchandiser enables the end user to make educated decisions based on real-time insights into site analytics and search performance.
Take Away: eCommerce Merchandisers & Business Teams will learn how to create rules for search and category pages, eliminate the tedious workflows of IT, and understand business impact driven by these rules.
Intended Audience: Chief Marketing Offices (CMO), Chief Digital Officer (CDO), SVP Omnichannel, Head of eCommerce, Head of Digital, eCommerce Merchandisers, Director of Product Management, Product Owner, Product Management, Head of Digital Performance, eCommerce Manager, Site Merchandiser.