Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
Lisa Gately is speaking at the following session/s
Getting Found, Increasing Impact: Practical Tips for Improving Content Findability
Marketers put a lot of effort into creating content, paying attention to audience needs and quality. Yet, a key factor that affects content usage and impact is that content is hard to find.
According to Forrester’s 2022 State of B2B Content Survey, 65% of marketing organizations feel their content isn’t consumed as intended due to findability challenges. In this presentation,
we’ll explore three best practices for improving how your content is found and used.
In this session, you’ll get practical tips to plan your taxonomy with results in mind, avoid common tagging pitfalls and leverage keywords and file naming to improve results.