Senior Solutions Manager, Digital Commerce
Liz has a BS in Merchandising from Florida State University. She has over 10 years experience working for companies like Saks, Perry Ellis, Victoria's Secret, Ralph Lauren, Abercrombie & Fitch and was the co-founder of Christina Liquori Swim. Liz has been in technology for over 8 years and has spent the last 6 working closely retailers helping them uncover innovative ways to stay ahead of the competition.
Liz O’Neill is speaking at the following session/s
Best Practices to Prepare for the Holiday Season
Nearly half of the average retailer’s sales occur in November and December. These are Liz's tips to ensure your website prepared for the upcoming Holiday Season.
The Holiday season is around the corner and you need to make sure you're prepared. Shoppers are coming to your site with an intent to purchase, so make it seamless for them. Liz's best practices tips to help you prepare will include search and navigation, heatmaps, banner promotional ideas.
No prerequisite knowledge necessary. Target audience will be VP of Strategy and Innovation, CMO, VP of Marketing, Customer Experience, Digital and eCommerce Managers.
Words Not Required: Visual Search Revolutionizes E-Commerce
When customers shop online, the words they use in the search bar and the name of a specific item they're looking for don't always match up. That can lead to dead ends, a high bounce rate, and a missed opportunity to create a loyal shopper. A new style of search is revolutionizing the retail industry. Join a panel of retail technology and e-commerce leaders as they discuss visual search's impact on digital commerce.
They'll deep dive into visual search, and share the best image recognition and visual search use cases that enhance customer experience for Forever21, Argos, and more. The panelists will cover the impact visual search has on important KPI's, such as increases in conversion rates up to 30% and average order values up by 10%. Plus, they'll share advice on how companies can add this search component to their own digital commerce strategies, how to measure results, and how to guarantee success.