Chief Architect, VP, Field Engineering
Phil Ryan is Chief Architect and VP of Field Engineering at Lucidworks, which specializes in the Connected Experience Cloud, making it easier for companies to connect their data and insights across customer touchpoints. He's been architecting and creating eCommerce search solutions for over 12 years. He spent much of his career at Hewlett-Packard, where he developed software in a variety of business areas, including accounting, philanthropy and hospitality, before ultimately focusing full-time on search, information retrieval. Phil has spent much of the past 5 years living the life of a domestic digital nomad, traveling the US and Canada in an RV with his wife and dog. They have recently settled in Tucson, Arizona.
Phillip Ryan is speaking at the following session/s
Smart Rank: Ranking Browse Navigation Elements to Improve Engagement & Conversion
Shoppers interact with more than a category product listing when they browse an ecommerce site. Megamenus, recommended subcategories, special offers, and refinements are all potential touchpoints in the browse experience. Smart Rank employs a combination of shopper signals, the concept of relatedness, and semantic similarity to filter and rank every element in the browse experience. The hypothesis is that showing the right elements in the right order will increase the probability of and shorten the path to browse conversion.
Attendees will learn how Smart Rank combines multiple influencers to augment and rank category product listings, filters and ranks refinements to increase engagement and conversion, allows for a combination of dynamically ranked refinements and curated, fixed order refinement, supports subcategory recommendations, personalizes ranking through segmentation and uses semantic similarity to augment sparse categories.