Reinier Paauwe

Paul Anderson photo

Vice President, Software Engineering, Technology & Search
Getty Images

Reinier has dedicated over two decades to his passion of connecting humans to technology & data via search and discovery.

He has enjoyed working in all facets of the software lifecycle, first at a web startup, then at Verity, Autonomy, iStockphoto and now at Getty Images, where Reinier oversees the Search Engineering, Search Vocabulary & Linguistics, Archive, Data Science, Visual Intelligence, Ingestion and Asset services teams.

Reinier loves applying his psychology and computer science studies and experience to help solve customer problems, and is inspired by coaching and mentoring leadership qualities in his team.

Outside of work, Reinier and his wife are elite cyclists, runners, and duathletes (Reinier won silver at Canadian Duathlon Championships in 2017 – his wife took gold), and they enjoy spending time in the mountains with their 2 kids and dogs.

Reinier Paauwe is speaking at the following session/s

Words Not Required: Visual Search Revolutionizes E-Commerce

Thursday | 11:35AM - 12:15PM | Lincoln West

When customers shop online, the words they use in the search bar and the name of a specific item they're looking for don't always match up. That can lead to dead ends, a high bounce rate, and a missed opportunity to create a loyal shopper. A new style of search is revolutionizing the retail industry. Join a panel of retail technology and e-commerce leaders as they discuss visual search's impact on digital commerce. 

They'll deep dive into visual search, and share the best image recognition and visual search use cases that enhance customer experience for Forever21, Argos, and more. The panelists will cover the impact visual search has on important KPI's, such as increases in conversion rates up to 30% and average order values up by 10%. Plus, they'll share advice on how companies can add this search component to their own digital commerce strategies, how to measure results, and how to guarantee success.

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