Rick Lockwood

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Lead Product Manager, Search and Recommendations

Rick is an eCommerce leader with 20 years experience developing and managing the purchase funnel of industry-leading B2C and B2B companies.

Rick Lockwood is speaking at the following session/s

Applying B2C Experience to B2B eCommerce Search at CDW

Learn how CDW uses search to meet its diverse customer needs in the complex B2B retail space from Lead Product Manager, Search and Recommendations, Rick Lockwood. With 20 years of experience in the ecommerce search field spanning both B2B and B2C retail, hear the common challenges, unique customer expectations, and powerful product features Rick applies - from both types of ecommerce - to perfect the customer experience at CDW.

Attendee Takeaway

Attendees will learn how CDW applies knowledge gained from both B2B and B2C commerce experiences to its website practices.

All Levels