Director, Sales Engineering
William Tseng has been passionately advocating for search and insight engine technologies for the past 10 years. William leads technical sales engineering at Lucidworks and works daily with customers to help them maximize their investment in their website's search bar.
William Tseng is speaking at the following session/s
Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)
Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites. Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster, and improve conversions and revenues?
In this session you will learn how stellar site search drives conversions and other KPIs and how using data insights can help create better website experiences. William will cover the continued best practices for improving content findability and relevance and a review key tools to empower business teams to deliver the right content at the right time.
Choosing Semantic Vector Search for Your Business
The market has been buzzing heavily around the topic of semantic search in recent months, and you might be overwhelmed by the number of choices, options, and MATH that's involved. Take 15 minutes of your day to understand how the topic of semantic understanding has evolved over time and how you might evaluate the options in the market for fit within your business. Maybe you'll find that the latest hot trend, semantic vector search, is right for your business goals.
Understand, at a high level, the depth of the semantic landscape, taxonomies and ontologies versus knowledge graphs versus vectors, what's different between lexical search and semantic vector search and what you need to understand to choose for semantic vector search for your business.